Skip to content

Hero Poster

Poster-style centered hero: gigantic stacked headline alternating solid and outlined words, colored feature stickers scattered around it, two pressable CTAs and a ruled wordmark strip of customer logos.

brutalist/section/hero-poster
Open ↗

Source

import { cn } from "@/lib/utils";

export interface HeroPosterProps {
  /** Words of the giant headline, one per row. */
  words?: string[];
  description?: string;
  primaryCta?: { label: string; href: string };
  secondaryCta?: { label: string; href: string };
  stickers?: { label: string; tone: "primary" | "accent" | "secondary" | "success" }[];
  logos?: string[];
  className?: string;
}

const TONE = {
  primary: "bg-da-primary text-da-primary-fg",
  accent: "bg-da-accent text-da-accent-fg",
  secondary: "bg-da-secondary text-da-secondary-fg",
  success: "bg-da-success text-da-success-fg",
} as const;

// Sticker positions around the headline (desktop only).
const SPOTS = ["left-[2%] top-6 -rotate-6", "right-[2%] top-8 rotate-3", "left-[4%] bottom-[16%] rotate-2", "right-[4%] bottom-[22%] -rotate-3"];

export function HeroPoster({
  words = ["Changelogs", "people", "actually", "read."],
  description = "Shipyard turns merged PRs into release notes, in-app announcements and digests. Loud enough to notice. Clear enough to understand.",
  primaryCta = { label: "Start free", href: "#signup" },
  secondaryCta = { label: "See examples", href: "#examples" },
  stickers = [
    { label: "AI summaries", tone: "accent" },
    { label: "Free for OSS", tone: "success" },
    { label: "9 kB widget", tone: "secondary" },
    { label: "24 languages", tone: "primary" },
  ],
  logos = ["LEDGERLINE", "PARCELO", "KITEWIRE", "NORTHDESK", "FORMBASE", "QUEUEBIRD"],
  className,
}: HeroPosterProps) {
  return (
    <section className={cn("da-stroke-b relative overflow-hidden bg-da-bg text-da-fg", className)}>
      <div className="relative da-container pt-16 pb-12 text-center sm:pt-24">
        {stickers.map((s, i) => (
          <span
            key={s.label}
            className={cn(
              "da-stroke absolute hidden px-3 py-1.5 font-da-mono text-xs font-bold tracking-da-label uppercase shadow-da-sm lg:block",
              TONE[s.tone],
              SPOTS[i % SPOTS.length],
            )}
          >
            {s.label}
          </span>
        ))}
        <h1 className="font-da-display text-[clamp(3rem,11vw,9rem)] leading-[0.85] tracking-da-display uppercase">
          {words.map((w, i) => (
            <span key={`${w}-${i}`} className={cn("block", i % 2 === 1 && "text-transparent [-webkit-text-stroke:3px_var(--da-fg)]")}>
              {w}
            </span>
          ))}
        </h1>
        <p className="mx-auto mt-10 max-w-xl text-lg text-da-muted-fg">{description}</p>
        <div className="mt-8 flex flex-wrap justify-center gap-4">
          <a
            href={primaryCta.href}
            className="da-focus da-transition da-stroke bg-da-primary px-7 py-4 text-lg font-bold text-da-primary-fg shadow-da-md hover:translate-x-[6px] hover:translate-y-[6px] hover:shadow-none"
          >
            {primaryCta.label}
          </a>
          <a
            href={secondaryCta.href}
            className="da-focus da-transition da-stroke bg-da-surface px-7 py-4 text-lg font-bold text-da-surface-fg shadow-da-md hover:translate-x-[6px] hover:translate-y-[6px] hover:shadow-none"
          >
            {secondaryCta.label}
          </a>
        </div>
        <ul className="mt-6 flex flex-wrap justify-center gap-2 lg:hidden" aria-label="Highlights">
          {stickers.map((s) => (
            <li key={s.label} className={cn("da-stroke px-2 py-1 font-da-mono text-[11px] font-bold uppercase", TONE[s.tone])}>
              {s.label}
            </li>
          ))}
        </ul>
      </div>
      <div className="da-stroke-t bg-da-surface text-da-surface-fg">
        <ul className="da-container grid grid-cols-3 sm:grid-cols-6" aria-label="Customers">
          {logos.map((l, i) => (
            <li key={l} className={cn("py-5 text-center font-da-display text-sm tracking-da-display", i > 0 && "sm:da-stroke-l", i % 3 !== 0 && "da-stroke-l")}>
              {l}
            </li>
          ))}
        </ul>
      </div>
    </section>
  );
}

export default HeroPoster;

modules/brutalist/section/hero-poster/index.tsx

Props

PropTypeDefaultDescription
wordsstring[]—Headline words, one per row (odd rows are outlined).
descriptionstring—Supporting paragraph.
primaryCta / secondaryCta{ label: string; href: string }—Two CTAs.
stickers{ label: string; tone: "primary" | "accent" | "secondary" | "success" }[]—Up to 4 stickers (around the title on desktop, as a list on mobile).
logosstring[]—Customer wordmarks (text).
classNamestring—Classes on the <section>.

Other hero variants in Brutalist

Hero in other art directions

Hero Centered

Centered hero over the mesh: frosted badge, headline with gradient-text ending, gradient + frosted CTAs, then a wide glass ‘live call’ window with four video tiles, live transcript and an AI capture chip.

GlassHero

Hero Mesh

Split hero over the glass mesh: frosted announcement pill, headline with gradient-text second half, gradient + frosted CTAs, and a layered composition of glass cards (AI meeting recap, floating video update, recording pill) gently bobbing.

GlassHero

Hero Stack

Split hero with a fanned 3D stack of three glass cards (AI recap, async video, synced tasks) tilted in perspective, spreading apart with a spring on hover.

GlassHero

Hero Waitlist

Minimal waitlist hero with a central glow: badge, big headline, a glass pill email form with gradient submit (pending, success, error states) and a stack of gradient avatars with the waitlist count.

GlassHero

Hero Cli

Developer-first centered hero on a dotted grid: version badge, headline, an install command field with copy-to-clipboard, a docs button and a terminal window showing the command output.

MinimalHero

Hero Glow

Centered hero with announcement pill, gradient-ink headline, two CTAs, a single soft indigo glow over a masked hairline grid, and an HTML product window (incident list) fading out at the bottom.

MinimalHero

Hero Metrics

Editorial left-aligned hero with an oversized tight headline, copy and CTAs on one baseline, a row of three hairline-separated mono metrics and a text wordmark strip of customers.

MinimalHero

Hero Split

Two-column hero: eyebrow, headline, copy, checklist and two CTAs on the left; on the right a hairline card showing a live incident timeline with colored status dots and a resolved badge.

MinimalHero

Hero Browser

Split hero: copy on the left, a large monochrome browser frame on the right showing a mock studio portfolio (nav, giant name, image grid with mono captions) and a signal-dot “Published” badge.

Mono CleanHero

Hero Giant

Type-led hero: a mono label, an enormous tightly-tracked headline across the full width, then a 12-col row with copy + ink button on the left and mono key facts on the right, over a full-bleed gray image frame with caption.

Mono CleanHero

Hero Grid

Visible-grid hero: hairline 12-column guides behind the content, headline + copy + ink CTA in the left columns, and a ruled index list of featured templates on the right whose rows invert on hover.

Mono CleanHero

Hero Statement

Quiet manifesto hero: a single large statement set in the display face with generous line height and an orange signal dot after a key word, bottom-anchored mono footnotes and a scroll cue; nearly full-height.

Mono CleanHero

Hero Band

Stripe-style hero on a deep blue gradient band with a slanted bottom edge: headline and CTAs on the left, a stacked pair of payment UI cards (invoice + payment success) on the right.

Neo CorporateHero

Hero Dashboard

Split hero: eyebrow, strong headline, copy, blue + bordered CTAs and a compliance line; on the right a finance dashboard mock (KPIs, bar chart, invoice table).

Neo CorporateHero

Hero Demo

Enterprise demo-request hero: copy + check bullets + quote on the left, a bordered lead form (name, work email, company, size, submit) with validation-ready fields and success state on the right.

Neo CorporateHero

Hero Proof

Centered proof-first hero on a faint grid: announcement badge, headline, CTAs, a four-stat bordered strip and a customer wordmark row.

Neo CorporateHero

Hero Arch

Split hero: eyebrow with sprout icon, large serif headline with an italic sage highlight, calm copy, pill CTAs; on the right a tall arch-topped illustration (sun + rolling hills) with a floating stat chip.

Organic SoftHero

Hero Centered

Centered serif hero floating over two soft organic blobs (sage and clay), a hand-drawn underline under the italic highlight, pill CTAs and a row of three calm stats.

Organic SoftHero

Hero Editorial

Magazine-style hero: oversized serif headline across the width with an italic line, a collage of three organic shapes (arch, circle with leaf, pebble) and a pull-quote column; scroll cue.

Organic SoftHero

Hero Footprint

Product hero: copy + CTAs on the left, a soft rounded footprint card on the right with a donut chart of emissions by source, legend with percentages and a gentle “biggest lever” tip.

Organic SoftHero

Hero Illustrated

Split hero: butter badge, rounded headline, pill CTAs and avatar-dot social proof on the left; a flat pastel kanban illustration made of shapes (columns, tinted cards, circles) with a floating “done” chip on the right.

Soft FlatHero

Hero Planner

Centered hero with a big rounded headline and pill CTAs above a full-width weekly planner mock-up: five day columns with date numbers and pastel task chips (fewer columns on small screens).

Soft FlatHero

Hero Signup

Sign-up hero on a large butter panel: headline with a peach marker-highlighted phrase, white pill email form with success state, check perks and a 5-star rating line.

Soft FlatHero

Hero Tiles

Hero with a left headline block and ink CTA next to a 2×2 grid of pastel feature tiles (peach, mint, lavender, butter) with white icon squares, the right column offset downward.

Soft FlatHero