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CTA Split

Two-audience CTA: a big headline over two fully clickable cards (yellow for engineers, blue for product teams) with audience label, title, pitch and a button chip; cards slam into their shadow on hover.

brutalist/section/cta-split
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Source

import { ArrowUpRight } from "lucide-react";
import { cn } from "@/lib/utils";

export interface CtaSplitCard {
  audience: string;
  title: string;
  description: string;
  cta: { label: string; href: string };
}

export interface CtaSplitProps {
  title?: string;
  cards?: [CtaSplitCard, CtaSplitCard];
  className?: string;
}

export function CtaSplit({
  title = "Ready when you are.",
  cards = [
    {
      audience: "For engineers",
      title: "Install the Git app",
      description: "Two minutes, one repo, zero config. Your next merged PR becomes a draft release note.",
      cta: { label: "Connect GitHub", href: "#github" },
    },
    {
      audience: "For product teams",
      title: "Book a 20-min demo",
      description: "See the widget, digests and analytics on your own changelog, with your own data.",
      cta: { label: "Pick a slot", href: "#demo" },
    },
  ],
  className,
}: CtaSplitProps) {
  const tones = ["bg-da-primary text-da-primary-fg", "bg-da-secondary text-da-secondary-fg"];
  const buttons = ["bg-da-fg text-da-bg", "bg-da-surface text-da-surface-fg"];

  return (
    <section className={cn("da-section da-stroke-b bg-da-bg text-da-fg", className)} aria-labelledby="cta-split-title">
      <div className="da-container">
        <h2 id="cta-split-title" className="font-da-display text-[clamp(2.25rem,6vw,4.5rem)] leading-[0.95] tracking-da-display uppercase">
          {title}
        </h2>
        <div className="mt-10 grid gap-6 md:grid-cols-2">
          {cards.map((c, i) => (
            <a
              key={c.title}
              href={c.cta.href}
              className={cn(
                "da-focus da-transition da-stroke group flex min-h-80 flex-col justify-between p-8 shadow-da-lg hover:translate-x-[10px] hover:translate-y-[10px] hover:shadow-none",
                tones[i % tones.length],
              )}
            >
              <div>
                <p className="font-da-mono text-xs font-bold tracking-da-label uppercase">{c.audience}</p>
                <h3 className="mt-4 font-da-display text-4xl leading-none tracking-da-display uppercase">{c.title}</h3>
                <p className="mt-4 max-w-sm text-lg font-medium opacity-90">{c.description}</p>
              </div>
              <span className={cn("da-stroke mt-8 inline-flex items-center gap-2 self-start px-5 py-3 font-bold", buttons[i % buttons.length])}>
                {c.cta.label}
                <ArrowUpRight aria-hidden className="da-transition size-5 group-hover:translate-x-0.5 group-hover:-translate-y-0.5" strokeWidth={3} />
              </span>
            </a>
          ))}
        </div>
      </div>
    </section>
  );
}

export default CtaSplit;

modules/brutalist/section/cta-split/index.tsx

Props

PropTypeDefaultDescription
titlestring—Headline (h2).
cards[CtaSplitCard, CtaSplitCard]—Exactly two { audience, title, description, cta }.
classNamestring—Classes on the <section>.

Other cta variants in Brutalist

CTA in other art directions

Cta App

App download CTA in a glass panel: headline, ink store buttons and rating on the left; an HTML phone mock-up recording an in-person meeting (mic orb, waveform, AI chip) rising from the bottom on the right.

GlassCTA

Cta Gradient

Bold full-gradient CTA card with a masked grid overlay and top glow, white primary button, translucent secondary button and three frosted stat chips.

GlassCTA

CTA Orb

Large frosted panel with a slowly spinning, heavily blurred conic-gradient orb glowing through the glass, centered headline, ink + frosted CTAs and a reassurance line.

GlassCTA

Cta Waitlist

Frosted CTA panel haloed by a blurred gradient ring: headline, copy, pill email form with gradient button (success state) and three check perks.

GlassCTA

Cta Banner

Compact inverted ink banner on a single row: title and one-liner on the left, solid and outline actions on the right, with a faint grid fading in from the right edge.

MinimalCTA

CTA Glow

Closing call-to-action card: centered headline and copy, ink button with keyboard hint, ghost secondary link, an indigo glow rising from the bottom edge and a gradient hairline on top.

MinimalCTA

Cta Newsletter

Centered email capture card with an indigo hairline on top: headline, copy, email field and ink button, with client validation plus pending, success and error states.

MinimalCTA

Cta Split

Wide two-column CTA card: headline, copy and two buttons on the left; a tinted panel on the right with a numbered ‘first 10 minutes’ onboarding checklist and time estimates.

MinimalCTA

Cta Contact

Studio-style contact CTA: mono label, headline, the email address set huge as a link, and a row of contact channels (studio, press, careers) in mono under a hairline.

Mono CleanCTA

Cta Email

Underline-input signup: large headline, then an email field drawn as a single bottom rule with an inline “Get started →” button; confirmation replaces the form.

Mono CleanCTA

Cta Giant

Full-width CTA as a giant link: the whole headline is the link, an arrow slides in on hover and an ink underline wipes across; a mono note sits below.

Mono CleanCTA

Cta Split

Two-door CTA: the section is split into two equal halves (white | ink) with a mono label and a large title each; hovering a half inverts it and nudges the arrow.

Mono CleanCTA

Cta Band

Full-width primary-blue band with a faint grid pattern, headline + subline on the left and inverted white + outlined buttons on the right.

Neo CorporateCTA

Cta Demo

Book-a-demo CTA: benefits list on the left, bordered form card (work email, company, team size select) on the right with an inline success state.

Neo CorporateCTA

Cta Stats

Split CTA on a dark (fg-colored) panel: copy + buttons on the left, a 2×2 grid of large outcome stats divided by hairlines on the right.

Neo CorporateCTA

Cta Trust

Centered CTA inside a bordered panel: headline, two buttons, a line of compliance assurances with shield icons, and a strip of customer wordmarks below a hairline.

Neo CorporateCTA

Cta Blob

Closing CTA inside a large sage organic blob (SVG shape scaled to the content) with a clay pebble and two leaves around it; serif headline and cream pill buttons.

Organic SoftCTA

Cta Journal

Newsletter CTA styled like a paper journal: clay-tinted card with serif title, recent issue list with mono numbers, and a rounded email + button form with a warm thank-you state.

Organic SoftCTA

Cta Pledge

Interactive pledge CTA: pick the commitments your team is ready for (round check cards), a counter of companies who pledged, and a CTA that reflects how many you chose.

Organic SoftCTA

Cta Wave

Full-width sage band with soft wavy top and bottom edges (SVG), centered serif headline with an italic word, and two pill buttons; flows naturally between cream sections.

Organic SoftCTA

Cta App

App-download CTA on a peach block: headline and ink store buttons on the left, a flat white phone mock-up with a “Today” checklist (mint done items) rising from the bottom on the right.

Soft FlatCTA

Cta Block

Big periwinkle rounded block with pastel circles peeking from the corners, a centered white headline and two pill buttons (solid white and translucent).

Soft FlatCTA

Cta Illustrated

Split CTA in a white rounded card: headline, ink pill button and note on the left; a composition of pastel circle, pill, rotated square and a ✅ tile on the right.

Soft FlatCTA

Cta Newsletter

Newsletter CTA on a mint block: a flat envelope made of shapes with a notification badge, headline, pill email form and a cheerful success state.

Soft FlatCTA